Misleading: White House was not illuminated in red for China’s National Day or QAnon’s ‘Red October’

The official residence of the President of the United States was lit up in pink to celebrate the beginning of Breast Cancer Awareness Month.

Screenshot of a tweet claiming 'the White House turned red this mornign for unknown reasons" with a "misleading" label on top of it.

Pictures of the White House apparently illuminated in red on Oct. 1 have spread across various social media platforms.

For example, a post on Gab, a platform similar to Twitter, set off speculation in the comment section as to possible reasons, including a claim that it is a sign of the “Red October” QAnon conspiracy, where “patriots” will take over the White House and return former President Donald Trump to power.

Others have claimed it was done to commemorate China’s National Day, which also falls on Oct. 1.

As of writing, the post has 1,221 likes, 351 comments, and 611 reposts.

A collage of comments from the Gab post.
A collage of comments from the Gab post.

Similar claims were shared on Twitter (here and here). A video clip in Chinese posted on YouTube also linked it to the “Red October” conspiracy, which gathered over 63,000 views and 3,600 likes.

A Facebook post with a similar claim of Trump’s reinstatement has accumulated more than 3,000 likes, 551 comments, and 760 shares since Oct. 2.

All these claims are misleading, however. The White House was lit up in pink, not red in fact, to launch Breast Cancer Awareness Month in the country.

On Sept 30, 2021, U.S. President Joe Biden signed a presidential proclamation marking the beginning of the annual campaign. Since 1990, every administration has signed a similar proclamation around Oct. 1.

In a Facebook post on Oct. 1, first lady Jill Biden wrote, “The White House was illuminated in pink to start #BreastCancerAwarenessMonth.”

A Facebook post by first lady Jill Biden who wrote "The White House was illuminated in pink to start #BreastCancerAwarenessMonth."
A Facebook post by first lady Jill Biden which says “The White House was illuminated in pink to start #BreastCancerAwarenessMonth.”

There are also videos from NBC Chicago and Fox 5 showing the iconic symbol of the U.S. government turning pink this year, which has become customary in October more than a decade ago (see, for example, this official image in 2008 or this CBS article in 2010).

A screenshot of the NBC Chicago video about the White House being lit up in pick this year.
Screenshot of a NBC Chicago video on the White House being lit up in pink this year.

Ribbons in pink color are the symbol of breast cancer awareness.