Fact checkMisleading

Misleading: Video of ‘fake shrimp’ production in China shows food replicas, seafood processing

The viral video in multiple languages depicts replica-making, vegan shrimp molds, legit industrial shrimp processing, and stock footage used for ads and commentary.

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A widely circulating video on multiple platforms in many languages falsely claims that the footage shows factories in China manufacturing “fake” shrimps for human consumption.

One version on TikTok narrated in Japanese, for example, alleges that artificial shrimps made from gelatin and meat powder are being sold to unsuspecting consumers.

It was posted in February and received more than 5,000 likes since, despite the narration sounding like a synthetic AI voice and the Japanese subtitles displaying many incorrect characters.

The same clip was later posted on X on April 8 by an English-language account, gaining over 2,400 likes in one week.

In our investigation, Annie Lab found other similar video compilations with the same allegation spreading in multiple languages including Spanish, and French.

We also identified alternative versions in Japanese and English with different edits (another version in Japanese and English).

All these posts claim that “fake shrimps” are manufactured in mere minutes at small workshops where real shrimps are used only to create realistic molds.

However, the video does not show the production of counterfeit food. Instead, it stitches together clips of inedible food replicas used for display, making of a mold for plant-based shrimp alternatives for vegans, and standard industrial processes for frozen shrimp.

Misused mold manufacturing footage

The clips appearing at 0:01 and from 0:19 to 0:26 in the TikTok video show content that matches a Douyin video (archived here) posted by a Chinese silicone mold manufacturer.

These clips depict how shrimp molds are made, which can be used to produce vegan foods such as konjac- or surimi-based products, as well as novelty items like shrimp-shaped biscuits, according to a promotional video (archived here) uploaded by the same Douyin user.

A Douyin video (middle) similar to the viral video (left), and the title of another similar video (right) states that the molds can be used to make vegan shrimp
Other videos showing similar molds (middle and right) say they are used to make vegan shrimp. 

A faint watermark is visible at the end of the misleading clip (0:26), which is identical to a mold manufacturer’s company logo seen in their corporate videos (archived here).

The watermark in the viral video (left) is consistent with the watermarks on the other video posted by the mold manufacturer (right), which is their company logo
The watermark in the viral video (left) is consistent with the watermarks on the other video posted by the mold manufacturer (right), which is their company logo

Other segments from 0:02 to 0:05 and 0:37 to 0:43 come from a Douyin account (archived here) owned by a store specializing in custom food replicas.

Their videos show the creation of lifelike but inedible shrimp models, typically used in restaurant displays.

In the original videos (at 0:20, corresponding to 0:42 in the viral version), signage clearly identifies the products as “[food display] replica” but these indicators were removed in the viral version.

A ‘food replica’ sign seen in Douyin clip (right) has been removed from the TikTok version (left)
A ‘food replica’ sign seen in Douyin clip (right) has been removed from the TikTok version (left)

Two other segments, from 0:12 to 0:18 and 0:27 to 0:37, also come from a video (archived here) posted by the same account.

This one depicts molds being made from real shrimp and filled with casting materials.

Overlaid text found in the original Douyin video (right) appeared to have been digitally removed in the misleading viral clip (left)
Overlaid text found in the original Douyin video (right) appeared to have been digitally removed in the misleading viral clip (left)

Original Chinese titles explicitly state the items are inedible replicas, but this context is omitted in the misleading compilation.

Legitimate seafood processing

A scene in the viral clip (from 0:44 to 0:45) shows shelled shrimps on a conveyor belt being submerged in water.

While Annie Lab did not find an exact match, a reverse image search indicates that what it shows is likely industrial freezing equipment commonly used in the seafood industry (see similar machines found on Douyin and a supplier’s website; archived here and here).

The machine seen in the viral video (left) is similar to the freezing machine in Douyin video (right)
The machine seen in the viral video (left) is similar to the freezing machine in Douyin video (right)

The segment from 0:45 to 0:47 is a horizontally flipped version of a Douyin video (archived here) posted by a processed seafood company.

The subtitles in the original promotional video, which were cropped out in the viral video, state that shrimp meat is sorted by workers before being put into a nitrogen freezer.

The viral video (left) is a flipped version of a PR video (right)
The viral video (left) is a flipped version of a PR video (right)

Similarly, clips showing machinery and workers handling shrimp (from 0:05 to 0:07 and 0:47 to 0:48) match another promotional footage on Douyin (archived here) posted by a company that sells food processing equipment.

The video’s description says it shows a “shrimp meat quick freezer (虾仁速冻机)”.

Overlaid text found in the original Douyin video (right), indicating that it is a “shrimp meat quick freezer”, has been removed in the misleading viral clip (left)
Overlaid text found in the original Douyin video (right), indicating that it is a “shrimp meat quick freezer”, has been removed in the misleading viral clip (left)

Ad, stock footage, and cooking clips

Some portions of the video, including packaged frozen shrimp and cooking scenes, appear to be generic or widely reused footage.

The segment from 0:07 to 0:11 is taken from a Douyin video (archived here) posted by a commercial account selling seafood, criticizing the quality of ordinary frozen shrimp meat in the market and promoting their own products.

The viral video (left) is likely sourced from the Douyin video (right)
The viral video (left) is likely sourced from the Douyin video (right)

The four scenes from 0:48 to 0:52 show bags of frozen shrimps in a carton box or on display.

These clips appear to have been circulating across multiple platforms and used as stock footage to advertise frozen shrimp products; for example, this Douyin video or this one (archived here and here).

The footage of shrimps packed in carton boxes (left) has repeatedly appeared in different product promotional videos (right)
The footage of shrimps packed in carton boxes (left) has repeatedly appeared in different product promotional videos (right)

The cooked shrimp dishes seen from 0:54 to 0:59 come from different platforms (here, here, here, and here; archived here, here, here, and here), except for a less-than-half-a-second clip that we were unable to locate.

The segment consists of advertising videos for frozen shrimp or black pepper, and a cooking tutorial.

Reverse image searches indicate these clips are also likely generic footage recycled on the internet, with some returning more than 25 results on Baidu.

The misleading viral clip (left) appears to have cropped away the overlaid text found in the original videos (right)
The misleading viral clip (left) appears to have removed the text found in the original (right)

The final scene (from 1:01 to 1:03), showing a man eating shrimp skewers, comes from a 2023 Douyin video (archived here) promoting seafood products from Qingdao.

The viral version mirrors (flips horizontally) the original clip.

The viral video (left) is obtained by mirroring the original video (right)
The viral video (left) is obtained by mirroring the original video (right)

Food Scandals in China

While past reporting has documented cases of food fraud in China (see Global Times, SCMP, China Daily and People’s Daily; archived here, here, here, and here), including vendors injecting gelatin into shrimp to increase weight and improve appearance (fresher and plumper), Annie Lab found no credible reports or evidence of artificially manufactured shrimp being sold as real seafood.

We also debunked another video compilation falsely claiming that counterfeit sea cucumbers are manufactured in China.